ind10e.jpgNike $43 million contract with Indian cricketers has an interesting marketing "sharing" strategy.

"If a player is a right handed batsman, his uniform will carry a Nike logo on the right arm, and not the left arm that faces the bowler and the camera most of the time, Shetty said. On the left arm, he will have a logo of the Sahara Group, an Indian company that remains the team’s main sponsor. Similarly, a left-handed batsman will sport a Nike log on the left arm, he said. "[Link]

Above quote is from Daily Timesand the image is from

 I guess Nike knows what they are doing.